OLDOWN

OLDOWN

Project

To create a mobile app through the iOS and Android platform that drives social media engagement

 

The Objective

To introduce and create awareness for the new line of OLDTOWN White Coffee ice-blended drinks

 

The Idea

We got creative and allowed the users to create and share their own blend of drinks. By doing so, users who share on Facebook receive a BUY1FREE1 voucher

 

The Results

The app successfully increased the sales of the new OLDTOWN ice-blended menu and created positive brand exposure for OLDTOWN.

Category

Mobile Apps

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