To create a mobile app through the iOS and Android platform that drives social media engagement
To introduce and create awareness for the new line of OLDTOWN White Coffee ice-blended drinks
We got creative and allowed the users to create and share their own blend of drinks. By doing so, users who share on Facebook receive a BUY1FREE1 voucher
The app successfully increased the sales of the new OLDTOWN ice-blended menu and created positive brand exposure for OLDTOWN.