KOSE

Project

Contest microsite to drive brand awareness

The Objective

To create brand awareness and increase the sales of the KOSE Sekkisei limited edition range of products.

The Idea

We designed and built the Wishes Come True contest microsite for participants to find out more information and enter the contest online. More than just a common site, what was developed engaged their target audience with an attractive contest while at the same time helping to build the brand and strengthen its brand message.

The Results

The total entries increased by 2400% during the contest period.